Bykes - Pulling ad for showing cyclist without a helmet is daft

Labelling Cycling Scotland ad targeting motorists – not cyclists – 'socially irresponsible' normalises blaming cyclists for accidentsIt's enough to make you tear your hair out, which is made a lot easier if you're not wearing a cycle helmet. The Advertising Standards Agency (ASA) has banned a Cycling Scotland advert for showing a woman cycling without a helmet, more than 0.5 metres away from a kerb.The TV ad, designed to encourage motorist to giv ...

http://www.theguardian.com/environment/bike-blog/2014/jan/29/bike-blog