CARS - Ford's Doing Everything But Buying Spots During Super Bowl

Ford CMO Jim Farley long has demonstrated a practical aversion to the Super Bowl because he believes the Ford brand has always been able to spend $4 million in marketing funds than on a 30-second spot in the Big Game. But this year, he's going beyond simply bypassing the Super Bowl as an advertising platform for Ford ...

http://www.forbes.com/sites/dalebuss/2014/01/31/fords-doing-everything