CARS - Tesla, Tesla, Tesla: Building A Power Brand From Scratch

Do you remember the Brady Bunch episode when Jan complained that all everyone talked about was “Marcia, Marcia, Marcia?” Well, substitute BMW, Mercedes and Cadillac for Jan to Tesla’s Marcia and you have the brand of the year, decade and possibly century ...

http://www.forbes.com/sites/scottdavis/2014/02/24/tesla-tesla-tesla-bu